A two-front war
DropCar was running two businesses with one brand. In New York City, DropCar operated a B2C parking marketplace where the entire product was the booking flow — if conversion dropped, the business dropped with it. Nationally, they served automotive OEMs with a logistics and driver service that needed to be positioned as the essential human layer in an autonomous future. The existing digital presence could not speak to both. The B2C side was losing conversions to a clunky map-to-booking experience. The B2B side had no visual story that captured the strategic vision. One team, two audiences, no unified identity.
Design as strategy
- Interactive map interface for intuitive garage discovery (B2C)
- Motion design explaining the autonomous vehicle logistics narrative (B2B)
- Pixel-perfect Figma delivery to DropCar's engineering team for implementation
- Webflow marketing site for the brand layer
Tech stack
- Design
- Figma
- Marketing site
- Webflow
- Integration
- DropCar's internal engineering team
"They took the time to really understand our business. Jams didn't just make it look good — they translated our complex dual-strategy into a clear digital experience."