Web app · AI automation · EdTech
From manual Notion to an automated student platform
The Arena was capped by its tooling, not the market. We built the platform that let them scale the methodology they spent years developing.
02The Notion ceiling
The Notion ceiling
The Arena had built a real methodology for psychological coaching in high schools — cohort-based, data-driven, genuinely effective. The problem was the infrastructure running it. Every student got a duplicated Notion page. Every report was generated one at a time in ChatGPT, reviewed manually, then sent. Multiply that across cohorts, across schools, across the year. The business worked, but it could only grow as fast as the team could manage the manual work.
It was not hitting a market ceiling — it was hitting a tooling ceiling.
03The gamified ecosystem
The gamified ecosystem
A two-sided platform: a management layer for The Arena team, and a student-facing app that made the coaching experience feel like a product worth using.
04Ops center
Ops center
Dashboard for managing schools, classes, and programs with a custom assessment engine.
05Student app
Student app
Mobile-first interface where students create avatars and earn currency for completing self-development modules.
06Report factory
Report factory
Automated AI-powered psychological profile generation via OpenAI, with human review before delivery.
07Progress tracking
Progress tracking
Visual progress charts replacing static PDF reports.
05Tech stack
- Core
- Bubble (logic and database)
- Reports
- OpenAI
- Notifications
- SendGrid
- Gamification
- Custom avatar system and in-app currency
Shipped in 8 weeks. Now serves hundreds of students across multiple cohorts simultaneously. Reports that took hours individually are generated in batch.
“I was drowning in manual work. Jams transformed our unique methodology into a scalable product. Now the students love the app and we can generate hundreds of reports in the time it used to take to do one.”— Julieta Lombroni, Founder at The Arena
