DropCar
Preparing for the autonomous future
A Two-Front War
Dropcar operates in two distinct worlds. In NYC, they fight the B2C "Parking Wars," where friction kills conversion. Nationally, they serve OEMs with a "Drive Away" service. Spencer Richardson (CEO) faced a unique branding hurdle: positioning the B2B logistics arm not just as a trucking alternative, but as the essential "Human Layer" for the incoming autonomous vehicle revolution.
Design as Strategy
We tackled both fronts with a unified "High-Fidelity" aesthetic.
B2B | The Vision
We translated their complex "Future of Mobility" thesis into a visceral Webflow experience. Through high-end scroll animations, we told the story of how Dropcar bridges the gap between today's drivers and tomorrow's self-driving fleets.
B2B | The Conversion
We engineered a "Google Maps-style" booking flow. Instead of dry lists, users navigate a fluid, interactive map of NYC, filtering garages and checking out in seconds.
Visual Storytelling
Using motion design to explain abstract logistics concepts.
Spatial UI
A custom interactive map interface that makes finding a garage intuitive and fast.
Seamless Hand-off
We handled the UX/UI and Webflow marketing builds, delivering pixel-perfect assets for Dropcar's internal engineering team to integrate into their core app.
The Tech Stack
Design
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Marketing Site
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Integration
Design
Marketing Site
Integration
The Founder's Take
"They took the time to really understand our business. Jams didn't just make it look good; they translated our complex dual-strategy into a clear digital experience."
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