The Fold

The matchmaking agent for dealmakers

The Challenge

Signal in the Noise

The Fold isn't a social network; it's a private ecosystem for founders, investors, and industry experts. The problem? High-net-worth networking is often chaotic. Deal flow is scattered across WhatsApp groups and email threads. Neill Etheridge (Founder) needed more than a directory—he needed a "Digital Concierge" that could proactively match members with proprietary opportunities ("Deal Porn") without the noise.

The Solution

Meet Alfred

We didn't just build an app; we built Alfred, a custom AI agent that serves as the engine of the entire platform. Alfred isn't a bolt-on feature; he is the experience.

The Onboarding

Alfred interviews new members to understand their investment thesis, expertise, and deal preferences.

The Curator

There is no generic feed. Alfred curates a custom stream of deals, groups, and members for every single user.

The Analyst

Upload a 20-page PDF deck, and Alfred reads it instantly, drafting a structured deal memo and generating custom cover art.

Key Mechanics

Smart Profiling

Alfred learns your "Buy Box" and only notifies you of relevant deals.

Frictionless Publishing

From raw PDF to published deal in under 60 seconds.

Conversational UI

Members can ask Alfred, "Who in the community knows about Fintech in SE Asia?" or "Summarize this deal for me."

The Network Effect

1-1 chat, group creation, and push notifications keep the deal flow alive.

The Tech Stack

Reach

OneSignal (Push Notifications)

Core

Bubble (Logic & Database)

Brain

OpenAI (main agent, subagents & image generation)

Mobile

Natively (iOS/Android wrapping)

Reach

OneSignal (Push Notifications)

Core

Bubble (Logic & Database)

Brain

OpenAI (main agent, subagents & image generation)

Mobile

Natively (iOS/Android wrapping)

The Founder's Take

"Jams didn't just build a platform; they built a partner. Alfred has completely changed how our members interact with deal flow. It feels like magic, but it runs on logic."

Neill Etheridge, Founder

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